When
blogging began, there was only one way to make money blogging. The
blogger would post links or graphics to a secondary site. He would
then be paid outright for the ad, or credited with a certain Profit Academy 2.0 amount
for every visitor who clicked the sponsored link or performed a
desired function, like making a purchase.
The
way a blogger earns money with simple display ad sales is obvious.
The way a blogger makes money with affiliate networks is less
evident. When the blogger signs up for an affiliate service or
network, he will be given a unique identifying code. This code will
be referenced in the affiliate code that the sponsor site gives the
blogger to place on his site. Each sale or other qualifying action
that results from this linked affiliate code will be credited to the
blogger's unique account. The affiliate sponsor or network will then
pay the blogger at the intervals they describe in their Terms of
Service.
With
the growing complexity of affiliate software, there are now much more
sophisticated means of converting surfers into productive traffic.
These means don't require deception or duplicity, they just involve
putting the information in front of the website visitor in more
engaging ways. Better conversion is all about finessing one's traffic
with some well-crafted scripted choices. Since the visitor is more
likely to be interested in the link provided to him, he may well be
as pleased with the outcome as the blogger is.
Blogging
platform plugins enable the blogger to make better use of the text
and display space on his page. There's no longer a struggle to fit
code into footers and headers in edited templates. Advertising
display may now be rendered in real-time using plugins. Ad graphics
and text may even be varied from visitor to visitor. In this way, the
blogger can track the conversion rates of various ad displays and
fine-tune his marketing tactics. With a little more scripted
sophistication, he can even display ads chosen to appeal to a
specific visitor's interests.
Many
plugins involve contextual links as hyperlinked text. Specific
highlighted word combinations will appear in a blog and link to an
external affiliate site. In that way, any topic a blog post is
written on may be immediately congruent with that blog's range of
advertising. It's similar to the way large clickthru programs display
text link ads in response to words on a page.
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